The proliferation & power of fashion blogging has irrevocably altered the fashion landscape. Recognising the necessity to become publishers of content as well as creators, big brands & small designers alike have increasingly utilised social media to access wider audiences & convert consumers into followers.

The digitisation of catwalk presentations has now been augmented by international fashion public relations agency KCD with the launch 'Digital Fashion Shows' - a potential game-changer. In previous seasons Tweetwalks & livestreaming have led the trend of opening the closed doors of the fashion show but have lacked the ability to articulate the finer details. Designers pay a fee to present their collections to invited guests, who can view the show on computer, tablet or mobile but are now also in control of the information on the clothes and beauty notes for the use of editors & buyers.

Widely welcomed by the fashion press, this latest offering could finally be the truly useful tool journalists have been waiting for. By offering front-row levels of information to all guests who are granted access Digital Catwalks has the potential to alleviate the high stress levels of fashion editors during international fashion weeks who are seemingly required to be omnipresent these days in order to do their jobs.

Further reading:
Business Of Fashion: Digital Scorecard | Digital Fashion Shows

The Christmas 2011 retail figures showed that we weren't necessarily spending less but we were definitely spending more strategically. With seasonal sales starting earlier each year, the upturn in popularity of pre-fall collections to stabilise cash flow & actual sale stock kicking around for longer – good value, practical items feel like the clever way to buy.

Menswear particularly lends itself to intelligent purchasing, buying long lasting items that will become timeless classics make for wise investments to see you through to next season.

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When the future feels bleak it's only natural to look for security. History feels finite. Because it's already happened it feels unlikely to change, making it the perfect antidote to an unpredictable tomorrow.

A major nostalgia resurgence is inevitable – it's been happening for a some time in Menswear: endless 'heritage' references for many seasons now & why not, it's a safe bet when sales are weak.

Already creeping in to television programming, films & food; political campaigns too will be themed around nostalgia based rhetoric, that ever present reference to family values & community strength of yesteryear. The trend for nostalgia is only going to gather more steam as the year rolls on.